Lead end-to-end design system strategy to improve complex monetization workflows across global product teams, driving consistency, scalability, and measurable business impact through system-level alignment.
Tiktok Global Monetization Product | 2024 - Present
Led strategic product initiatives from concept to launch, shaping overall brand direction and strategy. Managed and mentored cross-functional creative teams across social, influencer marketing, SEO, and multi-channel commerce. Partnered closely with development and production to ensure design vision was executed effectively while meeting key business metrics.
Kite : NoHo Commerce, Inc. | 2023 - 2024
Led a centralized design system across multi-platform products, establishing components, tokens, and UX patterns to drive consistency and scalability.
Partnered cross-functionally to elevate product localization and integration across global markets.
Cloud Kitchens : City Storage Systems | 2021 - 2024
Led design system initiatives cross-functionally with design, product, and engineering, contributing to system strategy and decision-making across ATG’s SaaS platforms.
Designed and launched key products including autonomy development, fleet management tools, and B2B platforms, while shaping product narratives and aligning solutions with business needs and opportunities.
Uber ATG (Acquired by Aurora) | 2019 - 2021
Responsible for end-to-end design processes such as concept development, user research, UX/UI design, and prototyping for drone station and native terminal apps operated in bot h t he US and Switzerland.