Yeawon is a product design lead who shapes systems, experiences, and brands —guided by a deep curiosity for how people think, feel, and behave.
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Yeawon (Yea) is a California-based product design lead currently serving as the principal design lead at Tiktok. With over 12 years of experience in pioneering companies such as Uber ATG, Aurora, and Cloud Kitchens, she adeptly blends creativity with data to devise design strategies that prioritize user needs while fueling business growth.
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Art Center College of Design, MFA
Media Design Practices
Rhode Island School of Design, BFA
Graphic Design
Tiktok, Keystone Design System 2025 - 2026
The monetization org powers millions of advertisers, yet operated with a fragmented system, low adoption, and limited cross-team collaboration.
I led the effort to strengthen system foundations, elevate product & visual direction, and establish a feedback loop between product and system teams—driving adoption, improving efficiency and speed, and enabling long-term scalability. Keystone was later recognized with an iF Design Award.
Cloud Kitchens, Order Manager
2023-2024
CloudKitchens’ Order Manager (Otter) is a centralized platform designed to streamline order tracking for restaurateurs. Korea—one of the most advanced and high-density delivery markets—served as the primary testing ground for the product.
As the Head of Design for Korea, I redefined the product vision to meet the unique demands of APAC markets while influencing the evolution of order management systems in the U.S. I led the design of a unified interface that simplified complex, multi-platform operations—enabling seamless order capture, real-time inventory synchronization, and efficient distribution across delivery channels.
The localized redesign significantly improved operational efficiency, driving measurable gains in sales, customer satisfaction, and retention.
Cloud Kitchens, CSDS Design System
2021-2023
CSDS, Cloud Kitchens' design system, played a crucial role by unifying products for delivery or takeout-centric kitchens.
Started as senior product designer and later transitioning into a leadership role, I led the creation of a strong system foundation, defining practices, building components, and establishing UX patterns.
The system team grew from 3 to 12 designers, including external agencies, actively promoting system adoption across all products. Our efforts ensured seamless integration into the organization's workflow, supporting the vision of CSDS as the operating system for diverse restaurant brands.
Uber ATG, Delorean Design System,
2019-2021
Delorean is Uber ATG's design system, designed to empower teams in commercializing self-driving tech by ensuring efficient AV tool development.
While Uber's primary design system focused on mobile UI, self-driving tools posed unique challenges simplifying complex data (e.g., L3+ maps) and adapting to desktop-friendly UIs for fleet control. Without shared tools, UX/UI quality varied based on individual designer skills, leading to disparate components despite similar functions. As a senior system designer, I steered the strategic direction of Uber ATG's SaaS product tools, ensuring a unified design approach. I set the standard for product design quality, aiming to harmonize components and establish a consistent user experience across products.
Matternet, Terminal
2018-2019
At Matternet, products revolutionize global logistics by facilitating on-demand drone transport networks. These systems significantly reduce time, cost, and energy compared to traditional transportation methods.
As the inaugural product designer at Matternet, my role spanned the entire design journey. I led concept development, conducted user research, crafted UX/UI designs, and created prototypes for drone station and native terminal apps. This encompassed operations in both the US and Switzerland, ensuring a seamless user experience across locations.